Last year, Florida’s auto market saw an exceptional rise, with vehicle sales topping over 1 million. This notable growth propels Florida to a leading position in the national automotive market and reveals its residents’ unique and evolving tastes. With an 8% sales increase from the previous year, this surge underscores our state’s auto market’s vitality and broad influence on national car sales trends. Interestingly, Florida’s top-selling cars distinctly diverge from national trends, where pickup trucks like the F-150, Silverado, and RAM dominate the top spots; however, none of these models make it into Florida’s top three, underscoring the state’s unique market dynamics.florida car sales trends

This upward trend in vehicle sales, mirroring Floridians’ shifting needs and lifestyles, cements our state’s significant standing in the American automotive sphere. It opens avenues for a detailed examination of the models that captured Florida drivers’ attention last year, differing notably from the national preference for pickups. This divergence is instrumental for all players in the automotive field, from manufacturers to local dealerships, emphasizing the distinct market characteristics in Florida. Recognizing these divergent trends not only pinpoints the specific drivers of our state’s auto market but also signals evolving preferences that could shape the future landscape of car buying in both Florida and the country.

Here are the 5 vehicles that topped the list of best-selling in Florida for 2023:

5. Chevrolet Silverado

While securing the fifth spot in Florida’s top-selling cars last year, the Chevrolet Silverado represents a classic case of functionality meeting robustness. Manufactured in 1998 across various locations in the United States, such as Indiana and Michigan, this pickup truck is known for its sheer power and versatility. Despite its widespread acclaim and a sales figure exceeding 540,000 units nationally, the Silverado’s appeal in Florida was slightly tempered, possibly due to its size and accessibility issues that may not align with the lifestyle of the state’s substantial retiree demographic. The Silverado’s sophisticated design, combined with state-of-the-art technology, ensures it remains a popular choice among a segment of Floridian drivers who value performance and durability above all.

4. Ford F-Series

Following closely, the Ford F-Series carved its niche in Florida’s automotive market, reaching fourth in sales. This series has a storied history dating back to 1948 and has continually evolved to offer cutting-edge technology and unmatched utility. Despite leading national sales with over 750,000 units sold last year, the F-Series finds a unique position in Florida, where its versatility is as appreciated as anywhere else. Still, the preference for more compact vehicles slightly shifts its dominance. The F-Series’ blend of reliability, towing capacity, and luxury options cater to many consumers, from those needing a workhorse to aficionados of high-performance trucks.

3. Toyota Camry

The Toyota Camry’s stronghold in the Florida market underscores the state’s preference for economical and reliable sedans. Introduced in 1982 and with significant production in Kentucky, the Camry offers Floridians an attractive blend of affordability, fuel efficiency, and low maintenance costs, making it particularly appealing to retirees and families. Its MSRP, starting at $26,420, coupled with renowned safety features, positions the Camry as an astute choice for drivers prioritizing practicality and safety without compromising on comfort and driving experience. The Camry’s popularity is a testament to Toyota’s success in creating vehicles that resonate well with Floridian drivers’ practical needs and economic considerations.

2. Toyota RAV4

The appeal of the Toyota RAV4 in Florida shines a light on the state’s growing interest in compact SUVs. As the only SUV to make it to the top list in Florida and the best-selling SUV nationally with over 430,000 units sold last year, the RAV4 combines the utility of an SUV with the efficiency of a smaller vehicle, making it particularly attractive to a diverse demographic, including retirees. Its higher seating position offers better visibility, which is a valued feature in Florida’s bustling traffic, while its fuel efficiency appeals to budget-conscious consumers seeking versatility without the heft of traditional SUVs. The RAV4’s popularity stems from Toyota’s commitment to safety, reliability, and continually adapting to consumer preferences.

1. Toyota Corolla

Topping the sales chart in Florida, the Toyota Corolla epitomizes the quintessential vehicle for affordability and efficiency. As the only state to favor the Corolla most in last year’s survey, Florida’s choice highlights an overarching trend towards compact, economical cars that deliver performance and safety. The Corolla, with a legacy beginning in 1966 and production facilities spread across North America, has evolved to meet the modern driver’s needs while maintaining its hallmark of industry-leading safety ratings and an MSRP starting at $22,050. Its enduring popularity among Floridians reflects the car’s alignment with the state’s diverse needs, from navigating city streets to cruising the highways, all while ensuring economic and reliable transport.

Implications for Florida Auto Dealerships

The upward sales trend should be a clear signal to Florida auto dealerships: stocking up on the Toyota Corolla, RAV4, and Camry could meet consumer demands efficiently. Given their popularity, emphasizing these models in inventory could enhance sales and customer satisfaction. Consider focusing marketing efforts on their reliability, efficiency, and affordability, attributes highly valued by Floridians. Additionally, despite the lower demand compared to smaller vehicles, keeping a moderate stock of the Chevrolet Silverado and Ford F-Series could cater to the specific needs of pickup truck enthusiasts.

Understanding the preferences of Floridians, with a notable tilt towards economical and compact cars, can provide dealerships with strategic advantages. Incorporating flexible financing options and emphasizing fuel efficiency and safety features in your sales pitch can resonate well with the market’s trends. Notably, with SUV sales on the rise nationally, the popularity of the Toyota RAV4 in Florida indicates a growing interest in versatile but compact SUVs—a segment worth capitalizing on. Staying attuned to these preferences is crucial for dealerships aiming to maximize their reach and profitability in Florida’s competitive auto market.

Steering Through Florida’s Auto Market

The vibrant shift in Florida’s auto market last year, with a marked preference for compact, economical vehicles like the Toyota Corolla, RAV4, and Camry, not only reflects the pragmatic choices of Floridians but also sets a clear path for auto dealerships. Adapting inventory to meet these preferences and tailoring marketing strategies to highlight efficiency, safety, and affordability could drive success in Florida’s competitive landscape. As the preferences of Floridian drivers continue to evolve, staying ahead of market trends will ensure dealerships thrive.

Dealer Products and Services

Revenue Generation

Cost Reduction

Office Products - Florida Auto Dealers

Dealer Essentials

Office Essentials

Printer Toner

Forms, Envelopes, & Deal Jackets

Custom Printing

Facilities & Janitorial

Technology & Devices

Breakroom Supplies

Florida Auto Dealer F&I Products

Sales & Finance Essentials

GAP & Express GAP


Appearance Protection

Key Replacement

Theft Deterrent Products

Vehicle Service Contracts

Profit Participation Programs

Service Department Supplies - Florida Auto Dealers

Fixed-Ops Essentials

Body Shop Products

Detail Products

Automotive Chemicals

Hat Tags, Floormats, Key Tags

Service Marketing

Safety Supplies